One mandatory cookie remembers your banner choice. Microsoft Clarity is the only analytics tool — it loads only after you opt in, and you can change your mind at any time using the Manage cookie preferences button below or the link in the site footer.
§ 1What cookies are
Cookies are small text files that a website (or a third-party loaded by it) stores in your browser to remember information between page views or visits. Some cookies are required for a site to work at all; others are used to measure usage or to deliver advertising. Under the EU ePrivacy Directive (the "cookie law") and Article 7 of the GDPR, non-essential cookies may only be set after the visitor has given specific, informed consent.
The TrendSurfers website is a static site hosted on Cloudflare Pages. We do not run a server, and we do not set cookies for tracking, marketing, or session management beyond what is listed below.
§ 2How we use cookies
We use the smallest possible cookie set:
- Strictly necessary — to remember your cookie-banner choice. These are always on and cannot be refused.
- Analytics (opt-in) — Microsoft Clarity, used to understand which parts of the site are confusing or under-used. These are off by default and only loaded after you click "Accept all" or enable the analytics toggle in "Manage preferences".
We do not use marketing, advertising, social-media, or fingerprinting cookies. We do not sell or share cookie data with anyone other than Microsoft (the Clarity processor).
§ 3Strictly necessary
One first-party cookie, set by the consent banner itself.
| Cookie | Domain | Purpose | Retention |
|---|---|---|---|
| cc_cookie | trendsurfers.io | Stores your cookie-banner decision (accepted categories) so we don't ask again on every visit. | 30 days |
§ 4Analytics — Microsoft Clarity
Microsoft Clarity is a behavioural-analytics service operated by Microsoft Corporation. It records anonymised heatmaps and session replays of how visitors interact with the page (mouse movement, clicks, scrolls). We use these to find usability problems and to prioritise UI improvements. Microsoft acts as a processor; the data-protection terms are governed by Microsoft's Privacy Statement and the Clarity cookie documentation.
Microsoft is a U.S.-based company; the Clarity service may transfer data outside the European Economic Area. The transfer is covered by the EU–US Data Privacy Framework and the standard contractual clauses Microsoft has in place with its sub-processors.
4.1 First-party cookies (your domain)
| Cookie | Domain | Purpose | Retention |
|---|---|---|---|
| _clck | trendsurfers.io | Preserves the Clarity user ID and per-site preferences so repeat visits in the same browser are linked to one analytics record. | 1 year |
| _clsk | trendsurfers.io | Groups multiple page views into a single Clarity session record. | 1 day |
4.2 Third-party cookies (Microsoft domains)
Set by Microsoft Clarity script when it loads from clarity.ms. They are scoped to Microsoft domains and are not visible to TrendSurfers.
| Cookie | Domain | Purpose | Retention |
|---|---|---|---|
| MR | .c.clarity.ms / .c.bing.com | Indicates whether to refresh the MUID identifier. | 7 days |
| SRM_B | .c.bing.com | Stores user activity on Bing for analytics correlation. | 1 year |
| ANONCHK | .c.clarity.ms | Indicates whether the MUID is transferred to ANID; used by Microsoft for anonymous-attribution checks. | 10 minutes |
| SM | .c.clarity.ms | Synchronises the MUID across Microsoft domains. | Session |
| CLID | .clarity.ms | Identifies the first time a Clarity user landed on a Clarity-enabled site. | 1 year |
| MUID | .clarity.ms / .bing.com | Identifies unique browsers across Microsoft services. | 1 year |
§ 5Manage your preferences
You can change which categories of cookies you allow at any time. The button below re-opens the consent dialog with your current settings — toggle "Performance and analytics" off to revoke, on to grant.
The same dialog is reachable from the "Manage cookie preferences" entry in the site footer.
§ 6Withdrawing consent
Under GDPR Art. 7(3) you can withdraw consent at any time, as easily as you gave it, and without giving a reason. When you toggle Microsoft Clarity off:
- The Clarity script stops uploading new data.
- Existing first-party cookies (
_clck,_clsk) are scheduled for deletion on the next page load. - Microsoft is informed via the
consentv2API and downgrades the active session to no-cookie mode.
Withdrawing consent is purely forward-looking and does not affect the lawfulness of processing that took place before the withdrawal.
§ 7Updates to this policy
If we add a new analytics or marketing tool, change retention periods, or change sub-processors, we will update this page before the change ships. The "Effective" date in the meta-row above is the source of truth. Material changes also re-trigger the cookie banner so you can re-consent rather than relying on a previous decision.
§ 8Contact
For any question about this Cookie Policy, to exercise your data-protection rights, or to file a complaint, please email legal@trendsurfers.io.
The data controller is INFINITYDEV, S.L. (NIF B-44974798), Plaça Jardí Enric Morera 2, 17600 Figueres, Girona, Spain. The Spanish supervisory authority is the Agencia Española de Protección de Datos (AEPD) — see Privacy Policy § 13 for full complaint-routing details.